Rituals
In-Store Experience Enhancement through Multi-Screen Kiosk
About this project
I was hired by Rituals Cosmetics to enhance their in-store offline experience, aligning it seamlessly with their booming online e-commerce presence.
As a designer, my role was to integrate a cohesive omni-channel strategy to ensure that customers receive a consistent and engaging experience across all sales channels.
ROLE
Product Designer, Service Designer, Strategist
LOCATION
Amsterdam
TEAM
Sandra Karis, Hannah Swift, Koen Schellekens, Hannah Vestmalmn, Sebastien Malomsoki, Kris Smirnova, Jasper Kusters, Yuri Ave, Robbert Esser, Stijn Bessem
Rituals Cosmetics has experienced significant growth in their online e-commerce over the past year. To support their new omnichannel strategy, I was brought on board to elevate the in-store experience, making it as seamless and integrated as their online platform. The goal was to create a harmonious shopping experience for customers, whether they were interacting with the brand online or offline.
process
As the project transitioned from its MVP stage to full development with the assistance of the Emakina agency, my primary focus was on improving the digital UX and UI for a double monitor kiosk setup. I developed a comprehensive design system optimized for this setup and examined the service design and strategy to ensure the kiosks added significant value to the target customers.
Through a careful design thinking approach, I presented my findings to help the team make informed decisions. My deliverables included:
UI design for all screens
User testing
Business strategy design
Interior design user blueprint
These elements were critical in creating a cohesive and effective in-store experience.
impact
The project successfully rolled out in 10 Rituals stores across the Netherlands, revolutionizing the in-store shopping experience with enhanced digital storytelling and interaction. This multi-screen interactive device significantly boosted employee storytelling and customer engagement, allowing for a more immersive and informative shopping experience.
Boosted in-store sale by 19% and membership signup rates by 14% through redesign.
Streamlined 17 systems into a single tool, benefiting 10,000+ employees globally.
Contributed to a 22% eCommerce growth (€56.67 million) with Omni-channel design solutions.
