Boeing
Adaptive Inflight Experience for Door 2 Galley
About this project
The Boeing 777x project aimed to enhance the passenger experience on long-haul flights by integrating innovative interior designs and advanced digital solutions, creating a more comfortable and enjoyable journey.
I pitched this project to major companies in the US, including Airbus, Boeing, and Zodiac. Eventually, BE Aerospace took the proposal and brought me to their advanced design team for the Boeing 777x in North Carolina. My aim was to share my knowledge as a former cabin crew member, improving the galley working environment and demonstrating to business stakeholders how these enhancements would increase sales and customer satisfaction.
ROLE
UX Strategist and Design Engineer
LOCATION
Seattle & Winston-Salem (US), Delft (NL)
TEAM
Glenn Johnson, Dr. Peter vink, Jan Willem Hoftijzer
Reshaping the Sardine like long-distance flight to a loveable experience
With the booming of air travel, the demand for quality travel is rising. The challenge is to get rid of the stereotyping image of cramped airplanes, targeting premium travelers. The background expectation is to find a breakthrough against the air-travel price competition.
process
Based on 127 interviewee, and 11 cabin crews’ personal experience across 5 different airlines…
The design is built from a foundation that considers the challenges faces by the users. My research and analysis cover across the stakeholder and competitor analysis, trend watch, explorative user research. Along with 127 passenger inputs that revealed the inflight service has a strong association with their comfort level. Follow up by interviews and fly-along observation with the KLM and EVA aIR cabin crews. These efforts have brought to a strong argument of why Concept FiO matters.
impact
More space for cabin crew, Zero loss on seating numbers.
Every inch of space counts in the air. Project FiO make uses of the negative spaces of the new business class seating and the optimised passage way. As a result, the new spatial design achieved 60% more galley counter space gain, 25% work space gain and 0% loss in passenger seating numbers.
Awards, patent, and media recognitions to take home.
To this day, Concept FiO was nominated for Crystal Cabin Award and featured on the Aircraft Interior Magazine. Several design features in FiO are registered in the US patent office.
