Gategroup
From Air-kitchen to fine dining at your home
About this project
I was hired as a designer to create an immersive, high-end digital culinary experience for Uqonic Chefs, a venture initiated by Gategroup Zurich during the pandemic.
The aim was to pivot their business by leveraging their culinary expertise in a new, innovative way. This project required designing a seamless user experience for a platform that connects consumers with Michelin-star chefs, allowing them to recreate gourmet dining experiences at home.
ROLE
Product Designer, Project manager
LOCATION
Amsterdam, Zurich
TEAM
Jamie Nuis, Gabriella Zambrano, Mike Smoulders, Hugo Noorlander, Bram Loogman, and more.
Gategroup faced significant challenges due to the pandemic, with the suspension of flight operations necessitating a shift in their business model. Internally, the team needed to adapt quickly to the fast-paced development environment. Externally, they had to ensure a premium digital experience that matched the high standards of their brand and clientele, while managing the logistical complexities of a global operation.
process
The design process involved close collaboration with developers from MOVE agency, content managers, copywriters, art directors, and the marketing team. We adopted a lean and agile methodology to swiftly address evolving requirements and integrate feedback. This included developing a prototype in React, optimizing content management with Contentful, and ensuring seamless transaction processing with Commerce tools and Adyen. Continuous learning and iterative validation were key components of our approach, enabling us to refine the platform in real-time.
impact
Created the new digital business product under COVID-19 crisis with a potential $150M revenue.
Delivered a complete Design System for iOS, Android and Web to support scalable growth.
Launched operations in Zurich, London, and Amsterdam two weeks ahead of schedule.
